Inside Sales Professionals: How Far has the Modern Marketer Come? – B2B Magazine Asks

In the March 4, 2013 edition of BtoB, the magazine for marketing strategists, the question was raised by Eloqua Inc., a marketing automation company and customers of InsideSales.com, if marketers were at the level of what they perceived as the “modern marketer”. The results were surprising. The study, “Defining the Modern Marketer: From Ideal to [...]